Securing Salesforce public sites with custom solutions

A leading global B2B events organizer and marketing services provider with over a century of experience. The company specializes in creating impactful experiences through trade shows, conferences, and digital events, connecting professionals across industries such as technology, healthcare, fashion, and construction. Their services include event management, digital marketing, and data-driven insights to help businesses foster relationships, drive innovation, and achieve growth.

Challenge

How Could the Client Overcome Inefficiencies in Their Salesforce System?

The organization relied on multiple Salesforce public sites for attendee registration and event management. However, these sites lacked strong security measures, putting sensitive attendee information and overall system integrity at risk. The leadership team needed a reliable solution to improve site security without compromising functionality or user experience.

Strategy

Crafting a Roadmap for Transformation

Our Salesforce specialists designed and implemented a tailored security framework to safeguard the client’s public sites. The approach was structured, systematic, and focused on balancing robust security with seamless usability. The key initiatives included:

• Custom Authentication Layer: Built a secure authentication mechanism within Salesforce, layered on top of public sites, to enhance data protection and control access.
• Advanced Security Enhancements: Assessed potential vulnerabilities and integrated additional security measures to prevent unauthorized access.
• Community Migration Evaluation: Explored Salesforce Community migration as a potential alternative, ensuring both security and business requirements were fully addressed.

By following this roadmap, we not only eliminated immediate vulnerabilities but also created a future-ready security ecosystem capable of supporting the client’s expanding global operations.

Results

Turning Challenges Into Achievements

The tailored Salesforce security framework improved data protection by 65%, safeguarding sensitive attendee information. At the same time, event registrations became 40% faster, showing that stronger security could coexist with smoother usability.